August 17, 2017
Ted Raymond

Using Design Elements to Relate to Your Audience


Oh hey there, you!

If you’re reading this, it’s probably because you’re interested in marketing & design and want to hear our expert opinion on the matter. I know, I know, I just read your mind. But it’s not that hard to understand you because you are our audience. And we’ve spent a lot of...

August 15, 2017
Ted Raymond

Take Your Collateral Up a Level

Marketing collateral is comprised of all those parts and pieces that you use to communicate your business and brand. Think business cards, brochures, one sheets, letterhead, envelopes, etc.

Each and every item you use to represent your business needs to not only look professional and convey a...

August 10, 2017
Matt Schaeffer

How do I get more value from our CRM?


This is question I’ve heard repeatedly over the last 2 decades.  The answer is simple:  Actually use it.  My work here is done.  Shortest blog ever! 

My intuition tells me you were wanting a little more detail than that.  Fair enough.  Let’s start with some basics and define a CRM.  It stands...

August 08, 2017
Reyna Olvey

Employee Spotlight: Reyna Olvey


Meet Reyna Olvey, our Marketing Strategist

Describe your job in 3 words. JUST THREE!

Herder of Cats (with claws sometimes)

You just finished your autobiography. What's the title?

Break Up With Your Life: How to Empower Yourself to Get What You Want.

August 03, 2017
Ted Raymond

Is Your Brochure a Narcissist?


 Yes, I said brochure. As in that little pamphlet you had created to explain your business and “get leads.” But is it getting leads? Is it bringing you in business? Or is it just a waste of money and paper, good for nothing but an effective fly swatter? And how do you even know?

These are all...

August 01, 2017
Ted Raymond

Don't Let Bad Kerning happen To You!

Are you familiar with kerning?

In typography, kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. 

July 27, 2017
Reyna Olvey

What Is Content First Design?


If someone asked you to design a box what would your first question be?  

For what?   

Is it going to be a jewelry box or a refrigerator box? A recipe box or a full sized storage unit? The kind of box you design will be dramatically different based on what you plan to put in it (duh).  

July 25, 2017
Ted Raymond

The Power of Imagery in the Design of Direct Mail

Are you ready for a good lesson in how much design can impact your bottom line when it comes to direct mail? Then settle on in and listen up…it’s story time.

Once upon a time, we had a client who was a very successful financial advisor. Because we respect the privacy of our clients, we can’t...

July 20, 2017
Margaret Orr

A Logo is Not a Brand. Unless it’s on a Cow.



July 18, 2017
Ted Raymond

Is Your Website Looking Old? 3 Tips to Freshen It Up!


Are you still wearing the same clothes you did 5 years ago? Or the same hair style? Probably not. I mean, sure you have that old band tee that’s perfectly worn in and ain’t nobody gonna get rid of it! You saw Prince in that shirt! But for the most part, our closets and our appearances update...

A logo is not a brand unless it’s on a cow
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For years, the fantastic team at Allegra has helped us focus on the needs and interests of our stakeholders, how best to meet their desires, and how to strategically build and strengthen those relationships. The Allegra team has helped us develop and execute integrated marketing approaches and very successful fundraising campaigns. Their team is trustworthy, strategic and committed to the stability and advancement of our success as a fundraising not-for-profit.

-Dayna Gabler, MA, CFRE
Chief Development Officer
Arizona's Children Association

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