June 22, 2017

What is a Good Direct Mail Response Rate?


June 20, 2017

Tips for Your NonProfit Appeal! Get Yer Tips here!


Anyone who works in the nonprofit sector knows that budgets are tight, right? There’s not a whole lot of extra dollars lying around to use for direct marketing and advertising. But you still need to send out your annual appeals in order to raise funds for your cause. To make it the most...

June 15, 2017

Considering Groupon? Read This First!

Groupon rhymes with coupon for a reason.
June 13, 2017

Boost Enrollment With Direct Mail

School may be out for summer, but that doesn’t mean it’s time to stop working. Quite the opposite, in fact. Summer is a great time to refocus on your school’s marketing efforts and boost enrollment with direct mail for the fall season.

June 08, 2017

How to Evaluate Your Direct Mail Campaigns

You know the famous marketing cheer…

What Do We Want? LEADS!

When Do We Want Them? NOW!

Well, how exactly are we supposed to know if we are getting closer to those leads with our marketing efforts? We have to evaluate the results. Duh.

Just like with anything in life, if you are trying to get a...

June 01, 2017

POOF! Bulk Mail is Now Marketing Mail

If you haven’t already noticed, there was a bit of magic happening at the United States Post Office this year. Bulk Mail (also called Standard Mail) mysteriously metamorphized into Marketing Mail. Like a caterpillar into a butterfly, weird old bulk mail emerged beautiful and vibrant as Marketing...

May 30, 2017

Is Your Mailing List Packing a Punch?

When it comes to direct marketing, nothing is more important than your audience. No matter how great your offer is or how killer the design of your piece is, none of that will matter if you don’t get into the hands of the people who who are most interested in what you have to say.

May 25, 2017

Calling All Foodies! Restaurant Marketing Tips


Did you know that the majority of all new restaurants fail in the first two years? F-A-I-L! That’s not good news for you, restaurant owner. The industry you’ve committed your livelihood to is one of the most competitive around. I’m not trying to discourage you, though! Seriously, I’m not a...

May 23, 2017

Have You Seen The Remote? Cross-Channel Marketing

I’m gonna give you a term and I just want you to say what first comes to mind.




What’d you think of!

Channel surfing? Tele-evangelists? Crossing the room to change the channel because dammit you swear the remote was right here two seconds ago!? While those are all great...

May 18, 2017

Unlock the Doors: See More Traffic with Direct MARKETING

More traffic?!!

I know, sounds awful, but don’t fret. Ignore those visions of bumper-to-bumper cars and road rage. I’m talking about FOOT traffic…specifically to YOUR business. PHEW! Isn’t it funny how much better that sounds? Now you’re all for traffic, am I right?

As a brick and mortar...

A logo is not a brand unless it’s on a cow
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For years, the fantastic team at Allegra has helped us focus on the needs and interests of our stakeholders, how best to meet their desires, and how to strategically build and strengthen those relationships. The Allegra team has helped us develop and execute integrated marketing approaches and very successful fundraising campaigns. Their team is trustworthy, strategic and committed to the stability and advancement of our success as a fundraising not-for-profit.

-Dayna Gabler, MA, CFRE
Chief Development Officer
Arizona's Children Association

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