February 14, 2019 Happy Valentine's Day!
February 07, 2019 Introducing Pixa Post!
January 24, 2019 Informed Delivery is Here!
What is Informed Delivery?
Informed delivery is a new service from the USPS®. It's a consumer-facing feature that sends out an email every morning to recipients, showing them what to expect in their mailboxes. It also allows for marketers to incorporate interactive elements to their campaign.
There are currently over 7 million people enrolled,..
January 17, 2019 Integrating Digital Channels with Direct Mail
January 15, 2019 National Popcorn Day 2019 is Almost Here!
January 10, 2019 Call Tracking for Direct Mail
When it comes to direct mail, the most important question to ask is “Is it effective?”
Obviously, there’s no point in blindly spending marketing dollars on campaigns without understanding your results. But how do you know if a direct mail piece was successful? How can you be sure that your marketing efforts have paid off?