Thinking

May 01, 2018 Data Makeover for VSUW

 

Everybody Does It (So Don’t Feel Too Bad) 

I’ve been receiving the same mail about signing up for a membership at a local zoo every month for six months (ever since I went there for a special happy hour event). Now, I love the zoo, but as a single woman and graduate student in her late twenties, a membership just isn’t in the plan for me..

April 25, 2018 Finally, a Promo Item That Will STICK Around!

We are loving these promo items we mailed out recently! Always looking for inspiration - what do you think? 

April 11, 2018 Integrated Campaign Spotlight - Local Leads!

The Pixa team is working with a local doctor to bring new patients into his vein disorder clinic. After redesigning the website with a modern, mobile friendly design in 2017 we were ready to drive traffic with an integrated offline to online campaign.

April 05, 2018 Let's Celebrate!

March 29, 2018 Hi, We're Pixa!

 

Have you heard the news? We've turned the page and are starting a new chapter and a new brand. It's been a long process and it feels good to finally share this with you!

March 27, 2018 4 Types of Mailing Lists

 

You already know that your audience is the most important factor in the success of your direct mail campaign. It makes sense. Why send out a bunch of postcards to random people when you could target those most likely to need or want your services? That’s where lists come in.

March 08, 2018 How Connected Are You to Your Donors?

 

A trusted family friend…?

That’s just how connected you want to become to your nonprofit’s donors and volunteers. And just because you’re a “good cause” and have mission impact, that won’t get you to that special status. There are soooooo many great causes out there. It’s overwhelming.

So how do you connect?

March 06, 2018 Increase ROI With Design

 

Looking to boost response on your next direct mail piece?

Of course you are! That’s kind of the point. Well, design can have a BIG impact. Follow these tips from an actual, real-life graphic designer and watch your response level grow.

March 01, 2018 Is it Time for a New Website?

 

Have you been considering a new website for your organization? 

You know it’s probably time to make the investment but are still thinking that site from 10 years ago can get you through another year. Because of rapid changes in technology and marketing best practices, many companies are rebuilding their websites every 3-4 years to stay..

February 27, 2018 A New Perspective on Print

 

You’ve heard that print is outdated, old-school, retro…or even dead. And maybe for a while, it fell in popularity, but it surely never died. With the rise of digital everything, print had to take a backseat to the new and shiny world available on a screen. People were obsessed with being online. Why carry around a bulky book when you could..

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