October 19, 2017
Ted Raymond

Target Direct Mail + IP Targeting = Success

I know, I know. If you are a digital marketer you think direct mail is stupid, and if you are a direct mail marketer you think digital is a waste. Well let’s settle this petty argument once and for all.  You’re both wrong!

The most successful targeted campaigns often integrate both online and...

October 17, 2017
Matt Schaeffer

Trade Show Success (Intention vs. Action)

 

We’ve made it through another summer, it was hot…again.  That means the trade show season is now in full swing and many of you have already attended conferences or will be exhibiting at events in the upcoming months.  One question we frequently get asked from clients is:  How can we get better...

October 12, 2017
Brittany Faust

Top 3 Things to Keep in Mind When Preparing Files for Print

As a graphic designer, my job is not only to design but also to prepare files for the printing process. And often times, I have to do this to files that the client submits as “print ready.” Which means that they designed it elsewhere and have sent in a PDF of what they need printed as is—or so...

October 10, 2017
Brittany Faust

Employee Spotlight: Colin Cybulski

 

Meet Colin Cybulski,

our Marketing Account Manager

Describe your job in 3 words. JUST THREE!

Professional People Wrangler

You just finished your autobiography. What's the title?

Colin Loves Animals

October 05, 2017
Reyna Olvey

Digital tactics for Conferences and Event Marketing

October 03, 2017
Brittany Faust

Weekly Challenges & How We Keep Up Our Company Culture

We like to think of ourselves as a fun bunch. We highly value our culture and are always looking for ways to make our team stronger. We do monthly potlucks and happy hours to boost morale.

We celebrate random holidays, like Ice Cream Sandwich Day & Grilled Cheese Day. Some of my personal...

September 28, 2017
Brittany Faust

Employee Spotlight: Estevan PINa

 

Meet Estevan Piña,

our Production Specialist

 

Describe your job in 3 words. JUST THREE!

Progressive Productive Printing

You just finished your autobiography. What's the title?

I Was Being Sarcastic!

September 26, 2017
Brittany Faust

A Day in the Life of a Graphic Designer

 

Hey guys!

I'm Brittany, a graphic designer, and I’m here to take you on a piggy back ride down design alley. You know why? Because based on some of the questions I get from clients and even from my own co-workers, family and friends, I have a feeling that that no one really knows what I do day...

September 21, 2017
Eileen Rogers

ATM or Valued Donor?

 

While most nonprofits need to raise more money each year, what they don’t want to be is “needy” about it with their donors. If your hand is always out and all you ever do is ask for money – they might as well be an ATM!

Contacting your donors once a year by mail or email is the equivalent of...

September 19, 2017
Brittany Faust

Our Favorite Blogs!

Do you guys read blogs? Trick question. You're reading one now and it’s totally your favorite, right? It’s our favorite too but we can’t really tell people that, now can we? That’d be vain. We have to at least pretend to like other blogs, so in the spirit of community over competition, let’s...

    
A logo is not a brand unless it’s on a cow
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For years, the fantastic team at Allegra has helped us focus on the needs and interests of our stakeholders, how best to meet their desires, and how to strategically build and strengthen those relationships. The Allegra team has helped us develop and execute integrated marketing approaches and very successful fundraising campaigns. Their team is trustworthy, strategic and committed to the stability and advancement of our success as a fundraising not-for-profit.

-Dayna Gabler, MA, CFRE
Chief Development Officer
Arizona's Children Association

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