August 30, 2019 Best Practices for Year-End Appeals
The definition of appeal is a serious or urgent request, typically made to the public; an attempt to obtain financial support.
In other words, you are asking for MONEY from people who have no obligation to give it to you. You are essentially making a plea. You’re making your case as to why you deserve their charitable contribution over the..
August 20, 2019 Paper: A Marketing Powerhouse
August 15, 2019 How to make sure your dimensional mailing list is awesome
A successful dimensional mail campaign is dependent on a quality list. Do you know what it takes to check your mailing list?
Dimensional mail can be a powerful way to make an impact on your target audience. Let’s emphasize “target audience” because without it going to the right people, that dimensional mailer is just a waste. A very..
August 13, 2019 Get the Most out of Your Mailing with Pixa Post!
Pixa Post helps you get the most out of direct mail!
Direct mail is a powerful tool for marketing. But that power increases significantly when integrated with digital channels. But how do you build an integrated campaign, you ask? Well that's where Pixa Post comes in. We've combined direct mail with online advertising and campaign tracking to..
August 08, 2019 Employee Spotlight: CJ Mascarelli
August 01, 2019 Landing Pages that Convert
What is a landing page?
A landing page is a standalone web page, created specifically for a marketing campaign. Think of it as the place a user “lands” when they click on a display ad or other similar campaign link. Usually, a landing page will have one focused objection or call to action (CTA) and will be simple, clean and to the point. Are..
July 25, 2019 Employee Spotlight: Kathy Sellers
July 18, 2019 How does your website align with your marketing plan?
“A goal without a plan is just a wish.”
We all wish our marketing plans were executed perfectly, but without a solid plan, that wish is just that – a wish. It’s like closing your eyes and blowing out your birthday candles while wishing for thinner thighs. You’ve got to put in the work if you want to see results (especially since you’re about..
June 07, 2019 Happy Donut Day!
May 30, 2019 Is It Time to Redo Your Website?
As time flies by, all things must change and evolve, right?
That goes for your website design, too. Technology is constantly upgrading and moving forward, not to mention how fast design trends emerge and dissolve. Ideally, even the best designed websites are only going to last about 3-5 years before they start to feel a bit worn out. So, if..