March 08, 2018 How Connected Are You to Your Donors?


A trusted family friend…?

That’s just how connected you want to become to your nonprofit’s donors and volunteers. And just because you’re a “good cause” and have mission impact, that won’t get you to that special status. There are soooooo many great causes out there. It’s overwhelming.

So how do you connect?

March 06, 2018 INncrease ROI With Design


Looking to boost response on your next direct mail piece?

Of course you are! That’s kind of the point. Well, design can have a BIG impact. Follow these tips from an actual, real-life graphic designer and watch your response level grow.

March 01, 2018 Is it Time for a New Website?


Have you been considering a new website for your organization? 

You know it’s probably time to make the investment but are still thinking that site from 10 years ago can get you through another year. Because of rapid changes in technology and marketing best practices, many companies are rebuilding their websites every 3-4 years to stay..

February 27, 2018 A New Perspective on Print


You’ve heard that print is outdated, old-school, retro…or even dead. And maybe for a while, it fell in popularity, but it surely never died. With the rise of digital everything, print had to take a backseat to the new and shiny world available on a screen. People were obsessed with being online. Why carry around a bulky book when you could..

February 22, 2018 [FREE] Tools You Can Use to Evaluate Your Website

Investing time and money into a new website might be a total waste of your time. How do you know how your website is performing? How do you know if it is a boon or burden for your business? So many small businesses we work with have no insight at all into what (if anything) their website does for them. They may know that it’s outdated and hard..


QUICK! What do you think of when I say WEBINAR?

I’m going to go out on a limb here and guess that you didn’t get filled with excitement. Most people associate webinars with stuffy corporate content and droning lectures. But that’s only because everyone’s been doing them wrong all this time.

February 15, 2018 Get in Touch: The science of direct mail

The world is full of amazing technology that is moving us forward and advancing our civilization. So can someone explain to me why my mother hands me a print out of an email? I love her to death but why print it out rather than forward it to me?  She has my email so let’s check that possible explanation off right now. 

February 13, 2018 Time to Get Engaged….with Social Media

It’s that time of the year. Valentine’s Day is tomorrow.

In just 24 hours, countless men (and some ladies) will take bended knee and ask for a hand in marriage after hiding a ring in the crème brulee at whatever insanely crowded restaurant they could land reservations. So romantic. I particularly love the red roses and teddy bears you can buy..

February 08, 2018 5 Reasons to be Smarter About Direct Mail

The US Postal Service is the quintessence of complexity.

A little digging into the mailing standards will quickly leave you baffled and confused. Worse, this ignorance will almost certainly lead you to pay hundreds (or even thousands) of dollars more in your direct mail campaign. 

Mailing discounts are frequently misunderstood, but with some..

February 06, 2018 In Memory of National Popcorn Day 2018

I’m so sorry to have to tell you this. Yes, you might want to sit down. First of all, let me just say this is not your fault. If anything, it’s my fault. And there’s no easy way to say it, so I’m just going to rip the band aid off…


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