Thinking

October 16, 2019 Tailor Your Donor Relations

All donors are not created equal

And that means that not all of your communication to them will be equal. It’s important to understand the differences in your audience, segment accordingly and then make a plan to reach each segment in a way that is tailored just for them.

October 15, 2019 Drive out unnecessary touchpoints with your web-2-print system

How many people does it take to get business cards for your new employee? Using a Pixa Print Portal, it’s easy.

 

September 30, 2019 What can a Web-to-Print portal do for your business?

If you’re reading this, you’re probably considering an online print portal to manage your collateral. DO IT.

You don’t even need to read the rest of this article, but since you’re here, let me spell it out for you. By the end of this article, you’ll wonder why you were ever hesitant. That’s how powerful print portals can be!

September 17, 2019 How to create a comprehensive document inventory

Ready for some spring cleaning? A document inventory may feel like that but you won’t have the grime under your fingernails. It’s worth it in the end.

 

August 30, 2019 Best Practices for Year-End Appeals

The definition of appeal is a serious or urgent request, typically made to the public; an attempt to obtain financial support.

 

In other words, you are asking for MONEY from people who have no obligation to give it to you. You are essentially making a plea. You’re making your case as to why you deserve their charitable contribution over the..

August 20, 2019 Paper: A Marketing Powerhouse

 

Thanks to freedom of speech, people can say just about anything they want. Even things that aren't true, like the earth is flat and print is dead. Yep, you can disagree all you want, flat earthers, but print is alive and well on this spherical planet we call home.

August 15, 2019 How to make sure your dimensional mailing list is awesome

A successful dimensional mail campaign is dependent on a quality list. Do you know what it takes to check your mailing list?

 

 

 

Dimensional mail can be a powerful way to make an impact on your target audience. Let’s emphasize “target audience” because without it going to the right people, that dimensional mailer is just a waste. A very..

August 13, 2019 Get the Most out of Your Mailing with Pixa Post!

Pixa Post helps you get the most out of direct mail!

Direct mail is a powerful tool for marketing. But that power increases significantly when integrated with digital channels. But how do you build an integrated campaign, you ask? Well that's where Pixa Post comes in. We've combined direct mail with online advertising and campaign tracking to..

August 08, 2019 Employee Spotlight: CJ Mascarelli

Meet CJ Mascarelli,

our Graphic Designer

Describe your job in 3 words. JUST THREE!

Visual Solution Provider

August 01, 2019 Landing Pages that Convert

 

What is a landing page?

A landing page is a standalone web page, created specifically for a marketing campaign. Think of it as the place a user “lands” when they click on a display ad or other similar campaign link. Usually, a landing page will have one focused objection or call to action (CTA) and will be simple, clean and to the point. Are..

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