March 02, 2017 4 Things to Consider When Choosing a Print Portal

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Print portals are powerful tools to help you manage your business collateral while saving time, money and sanity. Not to mention, avoiding unnecessary waste and outdated materials. They are the one stop shop for all your business paper needs. Business cards, letterhead, envelopes at your fingertips! Can you think of anything better? What’s that? Ice cream, well yea ice cream is better. And reality TV. And yes, vacations. 

Ok let me rephrase the question. Can you think of anything better when it comes to managing print collateral than a web-to-print solution? Didn't think so. 

4 things to consider when choosing a print portal:

 

  1. Value
    Start by researching different options and comparing price and features. Sure, the most expensive one probably has all the bells & whistles, but do you need all those options? (And side note, when was the last time you needed any actual bells & whistles?) Instead, focus on the features you need the most and find the option that meets your budget while delivering your must-haves. That’s value, my friends. 
  2. Ease of Use
    Remember, the beauty of a web-to-print portal is that once it’s set up and running, it’s pretty much just up to you to navigate it. And that’s great because it saves time and money, but only if you can actually figure it out. Make sure you choose an option that you or someone on your team will be able to use without incurring a headache or potentially costly call to support. 
  3. Try it Before You Buy It
    If a company offers you a free trial, take it and run. But at the very least, they should offer you a demo. Take this opportunity to test out the software and see if the interface and features are right for your company and easy to learn. Web-to-Print solutions are there to save you time in the long run, so take the time to shop around and try out a few options before selecting the one that’s best for your company.
  4. Turnaround Times
    Do you often wait to the last second to reorder inventory? Or are you on top of things? Depending on your needs, one print portal may be better than another. What good will choosing the cheapest option be if you have to wait 2 weeks to get your business cards that you need yesterday? Consider response rates for customer service inquiries as well and make sure you select an option that has real people on the other end of the line, should you need a rush order. 


Feel like 4 is a weird number? It is, so if you need to learn some more to feel better, download our Online to the Bottom Line resource and become a web-to-print mastermind! 

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