You already know that your audience is the most important factor in the success of your direct mail campaign. It makes sense. Why send out a bunch of postcards to random people when you could target those most likely to need or want your services? That’s where lists come in.
A mailing list is simply of list of names and addresses to which the same information is being sent. And all of those names have something in common. It could be as simple as living in the same neighborhood or as complex as people who bought ski equipment online in the last 12 months.
Your business and the service or product that you are trying to promote or sell is unique, so don’t rely on any old list to get you results. Maybe your friend’s upscale landscaping company saw great results from using a list that targeted homes in a certain area that made over a certain income. That list wouldn’t work as well to promote your line of tiny homes. Why? Because most people who live in nice houses and invest in expensive landscaping aren’t looking to give it all up and call 600 square feet home. That’s not your audience.
Take a look at the various types of mailing lists below to get an idea of what would work best for your situation.
TYPES OF MAILING LISTS:
These target specific people by name and are broken down by demographic and psychographic filters, like age, gender, income, lifestyle, purchase behavior, hobbies, etc.
These are addressed to “Current Resident” and are used when you need to saturate a specific locale, such as a certain zip code or county. An occupant list uses geographic filters only.
These lists target companies nationwide. From small business to large corporations and everything in between, with filters for size, number of employees, industry type, annual sales, location, credit rating, etc.
These are lists where you can define your own criteria and create custom lists based on your budget and filters. If you offer a niche service or very specific product, this would be the way to go.
If you’re in the market for a list, let us know. We can help you find the perfect match for your needs.
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