Direct Mail + Digital = POWER!
Remember learning that equation in high school? Well it certainly would've come in more handy than the Pythagoras Theorum, right?
It's actually pretty logical. Take two things that are great on their own and then combine them to see even better results!
How to Combine Direct Mail with Digital Channels
There are multiple ways to integrate digital tricks into your direct mail campaign.
Online Follow Up
We can set up your direct mail campaign with an online follow up system. This means that when someone receives your piece and visits your website but doesn't follow through on an action, we are able to capture this information. Once captured, that person will begin seeing digital ads elsewhere across their web browsing journeys. Ads are shown on over a MILLION websites! This is a great way to stay top of mind to a client and help direct them back to your site.
Social Media Follow Up
In addition to online follow up, we can also set you up with social media follow up. By re-marketing your ad on Facebook, you are able to stay in front of your top prospects. In fact, Facebook has over 1.65 BILLION monthly users and that number keeps climbing.
Online and Facebook ads are great ways to stay relevant with your audience after they've received your direct mail piece. But what if you could reach them BEFORE they even check their mail box? Well, you can. We are now able to match 40-60% of your mailing list with their associated Facebook and Instagram accounts, which means you can begin marketing your ad to your audience while your piece is still in the mail. SocialMatch is a 14-day program that begins displaying ads the day your mailing piece goes out. This means that by the time your piece hits mailboxes, your audience is already familiar with your brand. That familiarity can increase response rates drastically!
And to keep things nice and organized, we have all of this data tracked and compiled in one dashboard. You can easily see how many times the online follow up ads have been shown, and how many times people clicked on them to visit your website. This allows you to measure your campaign successfully.
So, if you’re considering a direct mail campaign, make sure you get the most out of it by combining it with a digital strategy.
To learn more about direct mail, snag our free guide below!