Have you been considering a new website for your organization?
You know it’s probably time to make the investment but are still thinking that site from 10 years ago can get you through another year. Because of rapid changes in technology and marketing best practices, many companies are rebuilding their websites every 3-4 years to stay current and keep customers happy and engaged. If the iPhone didn’t exist the last time you launched a new website, it’s absolutely time for a change.
So, you’re in that group that launched a site less than five years ago and still are not sure what to do. Welcome to the club. Most organizations fall into that category. The group that built your existing site did a yeoman’s job, but the messaging needs to be updated and it doesn’t have all of the functionality you need. Plus, you feel like it’s getting a little dated and doesn’t display right on mobile devices. Those are often some of the main concerns that we hear from clients.
What other questions should you be thinking about if you are leaning toward building a new site? I’m glad you asked, here is a list of key questions that we always start with:
- What are the main goals for your website?
- What is the primary message?
- Do you have more than one audience you need to address?
- How do you stand apart from your competitors?
- Why do customers choose you?
- What are three adjectives that describe how your company should be perceived by the user?
- Do you have strong likes or dislikes about other industry sites?
- Are there any elements or styles that should be used from your existing collateral?
Action / Content:
- What do you want your audience to do when they arrive at your site?
- Is there existing content that will be used for the site? (Images, brochures, copy, blog, etc.)
- Are there key elements that need to be on every page?
- Do you have a specific platform or content management system that must be used?
- Are there any special features or functionality needed? (Ecommerce, event registration, etc.)
- Do you need to connect to any other software like a CRM or email platform?
- How does the website fit into your overall marketing goals and objectives?
- What is your number one business challenge right now?
- How do you plan to generate traffic to the site?
In addition to these questions, it is smart to think about the administration of the site day-to-day, how it will be updated and any necessary legal requirements.
Ultimately, the decision to build a new site or to stay with your current one comes down to one simple question:
Is your website consistently producing results to help your business achieve its goals?
If the answer to this question is yes, you are all set. If the answer is no or if you’re not sure, it probably makes sense to explore building a new site.
We can help you with your new website or simply refreshing your current one. In the meantime, enjoy a freebie! Downlaod our Direct Marketing Guide.