February 22, 2018 [FREE] Tools You Can Use to Evaluate Your Website

Investing time and money into a new website might be a total waste of your time. How do you know how your website is performing? How do you know if it is a boon or burden for your business? So many small businesses we work with have no insight at all into what (if anything) their website does for them. They may know that it’s outdated and hard..


QUICK! What do you think of when I say WEBINAR?

I’m going to go out on a limb here and guess that you didn’t get filled with excitement. Most people associate webinars with stuffy corporate content and droning lectures. But that’s only because everyone’s been doing them wrong all this time.

February 15, 2018 Get in Touch: The science of direct mail

The world is full of amazing technology that is moving us forward and advancing our civilization. So can someone explain to me why my mother hands me a print out of an email? I love her to death but why print it out rather than forward it to me?  She has my email so let’s check that possible explanation off right now. 

February 13, 2018 Time to Get Engaged….with Social Media

It’s that time of the year. Valentine’s Day is tomorrow.

In just 24 hours, countless men (and some ladies) will take bended knee and ask for a hand in marriage after hiding a ring in the crème brulee at whatever insanely crowded restaurant they could land reservations. So romantic. I particularly love the red roses and teddy bears you can buy..

February 08, 2018 5 Reasons to be Smarter About Direct Mail

The US Postal Service is the quintessence of complexity.

A little digging into the mailing standards will quickly leave you baffled and confused. Worse, this ignorance will almost certainly lead you to pay hundreds (or even thousands) of dollars more in your direct mail campaign. 

Mailing discounts are frequently misunderstood, but with some..

February 06, 2018 In Memory of National Popcorn Day 2018

I’m so sorry to have to tell you this. Yes, you might want to sit down. First of all, let me just say this is not your fault. If anything, it’s my fault. And there’s no easy way to say it, so I’m just going to rip the band aid off…


February 01, 2018 Have you measured your Direct Mail results lately?


We are a month into the new year, resolutions have come and gone for most of us.  This was the year we were going to eat better, exercise more, get out of debt, implement some new initiatives at work and figure out how successful our direct mail campaigns have been.  So maybe that last one wasn’t on your list, but should it be?

January 30, 2018 Make the Most of Your CURRENT Content

Content is king.

And as such, it deserves to RULE! But sadly, that isn’t always the case. Sometimes you work hard on a blog post or a white paper or a full-fledged how-to guide and you send it out into the world only to hear crickets in return.

January 25, 2018 Loving Dashboards: Fall in love with metrics to be more successful



Most nonprofit staff that I’ve met over the years are committed professionals who often have more than they can possibly accomplish on their to-do list every day. Throw in some interruptions, phone calls, unscheduled meetings and it’s easy to get off track.

To help your team make better decisions and achieve greater success over..

January 23, 2018 Why You Need Web-to-Print


Have you ever heard of a one-stop shop? Where you can find everything you need in one convenient location? What if I told you there was such a place for your business collateral? And best of all, you don’t even have to leave your office to visit it.

Welcome to the world of Web-to-Print, a collateral management system that controls ordering,..

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