April 11, 2019 A Print Portal for the Technophobe
In 1984 the world was introduced to the Austrian body-building Artificial Intelligence known as the "Terminator". It was one of several films playing off our sometimes irrational fear of new technologies. This same technophobia may be influencing the workflows your team adopts for managing your business, creating inefficiencies and runaway..
Integrated Marketing is Relationship Marketing.
Integrated Marketing Communication (IMC) works to engage a specific individual, using a specific message through specific media outlets. It's all very specific! The goal is to develop a long-term relationship with your customers by involving them in a two-way exchange of information. Much like..
April 04, 2019 End Document Obsolescence with W2P
There's a problem that's sweeping across the business world.
Maybe you've experienced it yourself. It's called document obsolescence and it's most often found in dusty storage closets and overcrowded desk drawers.
You know what I'm talking about. Those 2,500 business cards left behind after your last account manager moved to Montana. ..
March 14, 2019 Does your brand need a manager?
The simple answer is absolutely! Your brand is something to protect and cherish. You spent how many hours in meetings and workshops pouring over every detail and word related to your brand? You've carefully defined the company's core values, brand promise, mission, vision and unique selling proposition. You've outlined the voice, tone and..
March 12, 2019 Happy St. Patrick's Day!
March 07, 2019 The Power of Promotional Items!
We’re well into the new year and it’s time to get your marketing plan in gear!
Do you have an upcoming trade show or company event?
You probably already have your sign ready and a killer sales pitch, right? But what are you doing to make sure people are coming to your booth to even hear that sales pitch you’ve spent all your time..
March 01, 2019 Why Use a Print Portal?
It seems like more and more companies are talking about print portals, web-to-print systems or online collateral management. Sounds interesting, but what do these terms mean? Actually, they are all pretty much the same. We’re a little biased, but we prefer the term Pixa Portal.
A print portal is a centralized tool that helps companies with..