November 16, 2018 Power Up with Personalization!

How are you powering up your marketing?

That's right, with personalized direct mail! 

A new study shows that the personalization of direct mail (and beyond) is reaping huge rewards, all across the buyer journey. 

80% are using digital printing for direct mail!

And up to 79% are using it for promotional products, packaging and signage.

Why? 

  • It helps keeps customers engaged
  • It offers more effective marketing campaigns
  • Provides for better brand awareness

Wondering how you could use a personalized direct mail piece? See below!


PC Personalization layout-2

 Data source: “Personalization and Digital Printing: Retail Marketers’ Secret Weapon” (NAPCO Research and Specialty Graphic Imaging Association 2018

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