Regardless of what size business you have, your website is important. It is the first, and sometimes only, impression a potential client will get of your company and you.
Often times people think a website is a “Set It and Forget It” deal. Hey, if you build it, they will come, right? Not always so. All websites, standard HTML sites or CMS sites built on WordPress, need to be checked up on now and then at the very least, and here’s why:
The Internet is a fluid thing, constantly changing.
If you have ever opened up your browser, Google Chrome, Firefox, etc., and saw it needed to be updated, you update it. So what does that mean? That means your browser has updated its own programming, and chances are your website, because it relies on browsers, will need to as well. But that’s just the start.
At Pixa, we build our client sites using WordPress. Because WordPress is such a robust system that can allow you to build virtually anything you want out of it, it needs not only to update to accommodate browsers but its own programming is always changing and growing quickly!
How Does It Work?
It works a lot like your smart phone. Your smart phone needs to update now and then— to fix security issues, programs that aren’t behaving, adjusting built in apps to work better and faster etc. You click update and let the phone do it’s thing then you go along your merry way. But sometimes your phone will update, and suddenly an app that you’ve used forever isn’t working any more!
The same thing happens with websites when they need updating. WordPress sites almost always use a healthy amount of Plugins (these are like the apps on your phone) to make the site perform and function in desired ways. These plugins, along with the WordPress program itself, update very often – especially if it’s a good plugin that a lot of people use! Sometimes those changes cause issues with other plugins, and someone will need to try and figure out why, or find a replacement.
What’s On The Surface Matters Too
Trending. We hear that word a lot. A well maintained website should look well maintained too.
People like to linger in pleasant areas that are clean, easy to move around in and are up to date with modern expectations. Cluttered areas, shabby, with outdated information and services aren’t going to attract many visitors and you may not keep the ones you have.
Dedicating some time every month (minimum) to review your website is an absolute must. Links change, images become outdated, styles too; and if you have a blog with frequent visitors it’s doubly important!
Don’t Be A Pack-Rat!
Like that closet in the hall, you know the one, it has everything you’ve ever tucked away for the past 20 years! Your website does not want to be that closet. As a website is updated with new content, fresh images, trending styles and design, go ahead and dump the old stuff!
Letting the outdated content linger only bogs down your site and clutters it up.
It sounds like a lot for just one website, and it can be. But if you’re going to invest in a website, you will want to make sure you take care of it. (Or…just ask us to!)